No Good Sense 2014 #24
New news Twitter has upgraded its analytics dashboard so advertisers can now see how many times users have viewed and engaged with their organic tweets. While this aims to help advertisers create...
View ArticleNo Good Sense 2014 #25
New news Rupert Murdoch’s $80 billion bid for Time Warner last week has had the future-gazers talking. While Time Warner rejected the initial bid, it seems likely that it’s the start of a serious...
View ArticleNo Good Sense 2014 #26
New news Amazon has reported a bigger than expected loss of £64 million for the second quarter. Although it has seen a rise in sales, it has taken hits from investments in new services such as...
View ArticleNo Good Sense 2014 #27
New news Figures released last week show just how Android is dominating the global smartphone market, with a 74 percent market share in Europe. Globally, Android has an 85 percent share, accounting...
View ArticleNo Good Sense 2014 #28
New news Pinterest has introduced a new messaging feature to allow users to discuss shared pins without leaving the site, keeping conversation on Pinterest and enabling influencer outreach. It will...
View ArticleNo Good Sense 2014 #29
New news Facebook is going to stop brands showing different content to users depending on whether they like their page or not – a practice known as ‘like-gating’. This feature will not be available...
View ArticleNo Good Sense 2014 #30
New news Instagram has released its new Hyperlapse app, which creates short, time-lapse videos, and brands have been quick to start using it. It has also announced three new business tools for...
View ArticleNo Good Sense 2014 #31
New news The predictions have come to pass: Apple has unveiled the iPhone 6 and its long-awaited smartwatch. The launch of the Apple watch has inevitably polarised reviewers – some have argued that...
View ArticleNo Good Sense 2014 #32
New news Alibaba has an online portal bigger than Amazon and eBay combined, with customers spending almost $300bn last year. This week’s IPO signifies the growing impact of Chinese retail elsewhere...
View ArticleNo Good Sense 2014 #33
New news Google is set to jump on the native advertising bandwagon by making it easier for publishers to run and track content-rich ads on their sites using the DoubleClick display ads platform....
View ArticleTwo heads are better than one: the value of content partnerships
Unexpected partnerships can certainly cause a stir. Take the recent video of a duet between singer-songwriter Ed Sheeran and footballer Wayne Rooney: the pair blasting out Sheeran’s song ‘Lego House’...
View ArticleWho do you think you are? Why brands are unable to reconcile their target...
A combination of factors has forced me to consider why so many brands cannot accept that the people who buy their products are not the same as the people they would like to buy their products. Taj...
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